TTEC Holdings, Inc. a leading digital global customer experience technology and services company focused on the design, implementation, and delivery of transformative solutions for many of the world’s most iconic and disruptive brands announced that it has acquired a majority interest in Serendebyte, an intelligent automation CX solutions provider.

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Serendebyte helps companies transform their customer and employee experiences by improving sales process automation, customer service, marketing automation and operations/compliance for large enterprises. Serendebyte strengthens TTEC’s ability to deliver intelligent automation solutions globally. The acquisition also expands TTEC’s network of engineers and developers to provide a combination of robotics-powered case management, AI and analytics.

“Intelligent automation, including robotic process and desktop automation (RPA and RDA), is one of the fastest-growing applications in the enterprise software category, thanks to the speed and efficiencies it provides to customers, associates and brands alike. This acquisition significantly advances the pace and scale at which we can deliver end-to-end CX automation to our clients via TTEC’s Humanify Technology Platform. The depth and breadth that Serendebyte brings to our CX tech solutions mean that clients can transform faster and deliver frictionless, digital-first experiences,” said Jonathan Lerner, president of TTEC Digital.

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Headquartered in Dallas, Texas, Serendebyte was founded in 2013 and employs a workforce in India, the U.S., and Canada serving industries including financial services, insurance, healthcare, aviation, retail, and consumer products. Serendebyte, a Gold-level partner, has worked with Pega since 2014.