True Influence®, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and intelligence.
The True Influence Marketing Cloud allows for cross-channel marketing and sales, providing higher engagement for campaigns and sales appointments as well as the ability to personalize B2B strategies, optimize tactics and gain near real-time analytics and insights.
“Being able to maintain and manage critical data is key to the ongoing success of sales and marketing programs, and ultimately, the bottom line for a company,” said Brian Giese, CEO, True Influence. “Our new Marketing Cloud provides all marketing and sales tactics in a single location with results for each campaign, allowing users to make changes in real-time and immediately increase the effectiveness of campaign actions in one place.”
It begins with the collection of raw data feeds from the web, capturing crucial intent signals indicating that customers or prospects may be interested and ready to buy. This data is then housed in the True Influence Database (TIDB) where it is categorized and enriched before being processed through the True Influence platform.
Once the refined data is in the platform it starts with an Identity Graph Triangulation™ where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine™, where advanced analytics using natural language processing, machine learning, and artificial intelligence examine their behaviors to identify billions of intent signals. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct. This three-pronged process uses True Influence proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered.
The entire True Influence Marketing Cloud integrates easily to inform any Marketing Automation Platform or CRM system, and all of the company’s SaaS software is self-service, allowing users to manage the entire True Influence suite of intent-based solutions on their own or with the help of True Influence.
The intent is the foundation for all the True Influence solutions found in the True Influence Marketing Cloud:
- InsightBase® to feed marketing the True Influence proprietary intent data
- IntentBase® for campaign insights and analytics
- PersonaBase® for content syndication
- DisplayBase® for programmatic advertising
- ActiveBase® for all stages of demand generation
- AppointmentBase® to set appointments for sales that are in the buying stage
The True Influence Marketing cloud provides the on-time and accurate demand generation, brand protection, and campaign analytics critical to the success of any integrated marketing campaign.