Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), today announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns. The Triblio Orchestrator is a powerful new extension to Triblio’s existing platform which includes advertising, web personalization, and sales activation modules. Marketing and sales teams can use the Triblio Orchestrator to prioritize and segment their total addressable markets, reaching the best accounts at the right time with the right messaging.
With millions of accounts to target, Insperity looked to Triblio to help prioritize, segment, and scale dynamic sales plays. Its ABM program now focuses on nurturing and converting only the highest-fit, highest-intent accounts.
“Triblio Orchestrator transformed our go-to-market strategy, allowing us to scale multi-channel campaigns, prioritize outreach, and increase SDR efficiency,” explained Rich Whittington, Manager of Account-Based Strategy and Development at Insperity. “Triblio offered exactly what we were looking for in a strategic account-based partner. They show a high desire to help us solve our deepest business challenges and the tenacity to jump in and really add value.”
“When we designed the Triblio Orchestrator, we wanted to help marketers execute predictive orchestration by activating intent data and unifying the buyer experience across both sales and marketing channels,” said Andre Yee, founder and CEO of Triblio. “We see predictive orchestration as the future of ABM, and Triblio is excited to be leading the charge in bringing these innovations to the market.”
