LeadMD, the leading performance marketing consultancy in the U.S., and Trendline Interactive, a full-service marketing agency and consultancy, have today announced the merger of their business operations. Both companies provide a full breadth of strategic and performance marketing services to both B2C and B2B clients. The acquisition, facilitated with financial backing by Growth Catalyst Partners, will allow for the delivery of a comprehensive service mix that begins with high-level strategy and translates that action through planning, process, technology, people and tactics. Financial terms of the acquisition are not disclosed.
“The lines between B2C and B2B have been blurring for years, our customers need to form effective conversations with buyers on a human level, across buying paradigms,” said Justin Gray, founder and CEO of LeadMD, who will assume responsibility for the company’s sales, marketing, and business development efforts. “By joining Trendline, we are stepping ahead of this paradigm shift in the market to create one centralized consultancy. Our unified mission focuses on empowering customers orchestration of buyer engagement across marketing, sales, and customer success, whether they go to market via B2B, B2C or a blend of both.”
Since its inception in 2010, Trendline’s focus has been helping its Fortune 1000 customers create meaningful relationships through digital communications specifically around email, SMS, and mobile push notifications. Trendline specializes in strategy and operations, marketing technology, campaign management, analytics, privacy and more. Over the years, the company has grown exponentially, with offices in Austin, Atlanta, Chicago, Portland, and Guelph, Ontario. LeadMD was founded in 2009 out of the need for lead generation, marketing automation and CRM consulting services, and has evolved into a performance marketing consultancy that has empowered thousands of marketers to drive revenue and operational success through strategy and proven tactics that work. This marks the fourth and largest acquisition made by Trendline since 2018, bringing the employee count to 233 team members.
“The Trendline team looks forward to working in lockstep with the LeadMD team to ensure our joint customer’s success,” said Morgan Stewart, CEO of Trendline. “With our two organizations coming together and complementing each other’s strengths, we’re positioned to support our customers through enhanced business and service offerings to meet the unique demands of the B2C and B2B markets.”
LeadMD and Trendline will continue to focus on providing best in class go-to-market strategies coupled with high-performing tactics that create predictable and sustainable growth for consumer and enterprise brands, as the teams continue to integrate throughout 2021.
BrightTower, an investment banking advisory firm focused on software, information, marketing, and business services, served as exclusive advisor to LeadMD in the transaction.