TOGETHER GROUP CREATES A LEADING GROUP OF AGENCIES SPECIALIZED IN LUXURY PRODUCTS AND THE ART OF LIVING

TOGETHER GROUP CREATES A LEADING GROUP OF AGENCIES SPECIALIZED IN LUXURY PRODUCTS AND THE ART OF LIVING-01

Together Group, a leading global agency group in the luxury goods and lifestyle industries, today announced the acquisition of equity interests in five founder-led companies to solidify its position as a complete solutions provider to meet the design, technology, marketing and communications needs of its multinational, regional and local clients.

Leveraging its creativity, scale and reach to incubate, transform and grow exceptional brands, Together Group delivers best practices in strategy, branding, design, e-commerce, digital solutions and digital marketing, as well as communication and content creation.

The leading agencies unveiled today by Together Group offer a directory of world-renowned brands. Here they are :

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  • PURPLE  – An award-winning communications agency specializing in fashion, beauty and luxury goods with offices in London, New York, Los Angeles, Miami and Hong Kong. Its clients include BOSS, MESSIKA, LVMH, Richemont, DSQUARED2 and Maison Francis Kurkdjian , ILIA, Fresh, EDITION Hotels and PUBLIC Hotels.
  • King & Partners  – An agency that provides strategy, branding, creative, marketing and e-commerce services for exceptional brands like Neuehouse, Fotografiska, The Boca Raton , Brady Brand , SKIMS and Auberge Resorts Collection. It is based in New York City with offices in Los Angeles and Miami .
  • Noë & Associates  – A strategy, design, content and production agency focused on architecture, design and the built environment with offices in London and New York . Its clients are Mareterra, Related, Waldorf Astoria , Neom and Rolex.
  • Construct  – A women-led creative and consultancy agency known for building iconic brands like Aman, Claridges and Frette, and enduring transformative partnerships with brands like Harrods.

Additionally, to support brands in their entry and growth in the important Chinese market, Together Group has acquired Hot Pot China , a digital marketing specialist with offices in London and Shanghai , which develops and executes market strategies for customers in China, including Liberty, Fortnum & Mason, and La Perla.

Together Group’s strategy is to further expand its luxury platform this year, attracting agencies specializing in creative, digital and marketing, paying particular attention to data and technology, content and activation .

Mr. Christian Kurtzke, CEO of Together Group, said today: “We are building a truly diverse group of luxury and lifestyle agencies that showcases a dynamic approach combination of synergistic agencies working in unison to deliver service excellence on many levels. Our model combines the advantages of cutting-edge founder-led agencies with the advantages of a larger global organization. »

Within the initial collective of over 300 employees and 14 offices, the group’s agencies will retain their own identities, cultures and leadership teams. Fully aligned as shareholders of Together Group, they will foster collaboration across the group, delivering more integrated and creative solutions to our clients.

“We have all the ingredients to drive significant organic growth and to attract other leading agencies to selectively build complementary service lines,” added Mr. Kurtzke, former CEO of Porsche Design and former director of the Boston Consulting Group.

“Together, as a group, we have a unique combined strength to drive the transformation, launch and growth of brands in fashion, hospitality and lifestyle,” said Tony King. , CEO of King & Partners.

“The founders of all the agencies and their teams are committed to Together Group and its way of working in collaboration for the long term, explained Fergus Lawlor, CEO of PURPLE. For us, this does not mean that we fade away. We consider this an investment for PURPLE rather than a sale: we are investing as an agency in Together Group and we are very happy to continue to stimulate its growth. »

“We’ve created a satisfying new alternative for agency founders that goes beyond the traditional model of a commercial sale and keeps founders in the driver’s seat,” said Paul Sheehy, a creative agency entrepreneur who co-founded Together Group with Brad Fry, Managing Partner of MatCap.

“As well, our model offers investors exceptional opportunities to become part of some of the most successful high-growth international agencies,” concluded Brad Fry.

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