Tinyclues, a company specializing in CRM marketing technologies, has announced the availability of its solution, which allows marketers to target customers by predicting their purchase intention, via Google Cloud technology. The solution combines the scalability and agility of BigQuery with the deep learning capabilities of Tinyclues, which assesses each customer of a CRM database based on their propensity to purchase a specific product or offer. This approach allows CRM marketers to run more campaigns, spot new campaign opportunities, and increase revenue by keeping their customers’ expectations at the forefront of their marketing strategy. Tinyclues was born in France,
Unique on the market, Tinyclues’ solution uses deep learning to identify implicit signals or “small clues” that predict unidentified purchase intention. CRM marketers rely on Tinyclues to achieve their revenue goals by putting their customers at the center of their strategy. Combined with the power of BigQuery’s data storage capabilities, Tinyclues’ offering will enable clients to send more targeted campaigns, elevate CRM marketing revenue and unlock new revenue opportunities, thereby providing their customers with customers competitive advantage. This powerful targeting capability means that CRM specialists can now drive high propensity customer segments to their platforms.
Tinyclues unleashes even more power when paired with the agility of BigQuery, which brings a 360-degree view of first-party customer data. The structured data in BigQuery is perfectly usable by the Tinyclues platform, thus allowing an even faster return on investment. “Google Cloud is delighted to support Tinyclues, a particularly innovative company in the field of CRM marketing with its own intelligent analytics technology,” said Samuel Bonamigo, vice president EMEA South of Google Cloud. ” Our collaboration illustrates our commitment to the native digital ecosystem and shows how our solutions can power technology,
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Many marketers resort to personalization and automation solutions based on explicit triggers like cart abandonment, which simply ignore the business realities marketers face. “The reality is that 90% of CRM campaigns are sent based on business goals,” explains David Bessis, CEO of Tinyclues. “Personalization and automation platforms just can’t run that 90%. Solving this requires technology that enables these business goals to be achieved through a customer-centric strategy, in the respect for privacy, and Tinyclues is proud to be able to offer this to its customers. ”
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