TI Health, a predictive analytics and data marketing company, announced a relaunch of their website highlighting expanded product offerings for healthcare marketers.
The new capabilities include data insights aggregated from cross-channel media touchpoints associated with an NPI audience of 1.6M, the pinnacle of a much-expanded commercial effectiveness team, now bringing licensed data to pharma manufacturers decoupled from media activation.
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The website further differentiates between the insight platform and licensed data product, AFFINITI™ and TI Health’s media activation services now available across seven different channels. AFFINITI™ has aggregated media exposures to map provider profile and preferences based on receptivity to message, content and channel. The service is being utilized to support omni channel strategy, creative development and personalization of message, clinical trial recruitment and remote rep talking points for right-sized sales teams.
Visit TI Health’s website at www.tihealth.com to learn more or join them as they present a keynote at Fierce Pharma’s Digital Innovation Week on 6/21 for a deeper look at omni channel engagement and the future of healthcare activation.
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