The Mars Agency, a global commerce marketing agency, today announced a substantial equity investment in Denver- based midsize private equity firm Mountaingate Capital (“Mountaingate”).
Mars Agency, founded in 1972, has seen tremendous growth since its inception and has built an excellent reputation as a leader in shopper conversion, retail intelligence, technology solutions and a top workplace. Mars Agency serves an impressive list of clients from globally recognized and industry leading brands. With a growing team of more than 500 people on three continents, The Mars Agency is partner of Mountaingate to accelerate growth both organically and through selective strategic acquisitions to better serve its customers.
The Mars Agency will continue to act as an independent agency with the same level of agility and customer focus. The new equity financing will enable The Mars Agency to expand its capabilities, strengthen its offering and advance the development of its proprietary commerce technology platform, Marilyn ®.
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The entire management team of the Mars Agency remains intact in the national and international offices. Both Ken Barnett and Rob Rivenburgh , along with members of the executive team, will continue to be shareholders in the partnership. Ken Barnett will remain Executive Chairman and Rob Rivenburgh will be promoted to Global CEO. In addition, Darren Keen will remain as CEO, International Markets, responsible for the agency’s further operational expansion outside of North America.
“We have an industry-leading track record of being passionate about innovating and creating innovative solutions for our customers and the marketplace. This gives us the financial backing to do this even faster through innovation and acquisitions, “said Mr. Barnett.” Driving our growth enables us to lead, retain and attract the best talent, innovate and our valued customers to offer the best solutions and ideas worldwide. ”
The Mars Agency executive team carefully selected this equity partner because Mountaingate aligns with the company’s core values and has tremendous experience in accelerating technology-based solutions. Mountaingate has invested heavily in the data and technology-driven marketing services industry and has a proven process and team that compliments the leadership group at The Mars Agency. In addition, this investment enables The Mars Agency to operate independently and maintain its agility, “intrapreneurialism” and growth-oriented culture in order to continue to serve and collaborate with its clients – a strict component of The Mars Agency’s selection criteria.
“Mountaingate’s extensive experience helping companies our size scale within the commerce marketing industry and the alignment with The Mars Agency’s goal of driving growth for our customers, our employees and our community made Mountaingate the perfect one Partners for us, “said Rivenburgh.” We are thrilled to have your support and we look forward to this next chapter of growth. ”