TextUs, the fastest growing business text messaging software in the nation, announced TextUs Next, a new real-time communication platform for connecting businesses with customers in real-time, on their terms.

As business moves to adapt and meet customers on how they prefer to communicate, leading organizations are using text messaging to enable a more personal way for people to connect with companies.

Rather than expect people to answer a cold call or wait days for an email response, real-time communication combines a conversational text messaging, cloud-voice service with click-to-call and personalized automation to enable businesses to engage in real-time conversations with customers at scale. This shift led TextUs to re-engineer its platform from the ground up so businesses can adopt and scale real-time communication across their entire organization.

“The days of relying on a delayed approach with ignored emails and cold calls are ending as organizations large and small move to real-time communication through business-class text messaging combined with cloud-voice software,” said Ted Guggenheim, CEO for TextUs.