Terminus, the leading account-based marketing platform (ABM), today releases new platform capabilities for optimizing ABM strategies. The new features bring ABM and sales engagement together seamlessly to drive full-funnel revenue generation.
Some of the enhanced platform capabilities released this month include:
- Global Targeting: Customers can now scale ABM campaigns beyond the US directly in Terminus Ad Experiences. This new targeting capability requires no support – international campaigns and tactics can be created and managed directly in the platform.
- Chat Playbooks: Adding to the already powerful Terminus Chat, this release includes playbooks designed to intelligently collect visitor data, trigger sales automation with prospects and customers, and qualify inbound traffic in real-time. To make building powerful chatbots even easier, Terminus has released a visual builder in addition to a linear builder to create immersive and intelligent chat bot interactions with visitors.
- Live View: Customers can proactively engage accounts that are currently visiting their website, before they even reach out. Customers can now see live information about the accounts on their site in real-time, like pages being viewed, and then proactively chat with said accounts for higher engagement.
“With our February release, we’re going all in on building the ABM platform of the future, which means bringing ABM and sales engagement together even more seamlessly,” said Bryan Wade, Terminus Chief Product Officer. “At the end of the day, it’s all about revenue. Customer-facing teams have to be focused on the best-fit accounts and engage at exactly the right time to drive results, but that can only happen when efforts are coordinated. These new capabilities make it easier than ever for sales and marketing to operate as one team.”
The new platform features follow the launch of a product integration with sales engagement leader, Outreach, which enables marketing and sales to work together in tight coordination, based on shared account data to support outbound and sales teams as a critical component of an account-based approach.