Her story continues to bloom. Debuting today, “Find Your Dahlia” is the inaugural brand campaign of Tequila Dahlia, the new, masterful, modern Cristalino expression created by the founders of the award-winning Mezcal El Silencio.
The Story
Seductive, magnetic and dripping in the siren red shade of a dahlia in full bloom, “Find Your Dahlia” is a visual manifestation of the subtle tension that exists in the space between romance, love and physical passion. Rooted in desire, the images are meant to evoke the moment when time stops and your heart unleashes itself, stopping at nothing to pursue and capture what it wants.
The Collaborators
Under the creative direction of Chief Marketing Officer and Co-Founder of El Silencio Vicente Cisneros, the campaign was shot by Guy Aroch and styled by Jo Hambro using vintage Gucci, Halston, Thierry Mugler, Normal Kamali and Tom Ford. Models Barbara Palvin, Stella Maxwell and Gizele Oliveira were cast for their delicate, yet courageous confidence and the magnetic energy they exude when they walk into a room. If these women were flowers, they would be dahlias. The fourth muse is the Dahlia bottle herself, with its depth, translucence and placement creating prisms and ethereal effects that mirror stimulation and magic.
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The Art of Agave
Just as its best-selling predecessor was born to modernize the art of mezcal, Dahlia is a contemporary interpretation of an ancient tradition and celebrates the modern art, fashion and high aesthetic of “the new Mexico.”
“Our mission is to always celebrate a side of Mexico that isn’t traditionally seen,” said Vicente Cisneros. “‘Find Your Dahlia’ draws inspiration from our fellow disruptors and creators who are elevating Mexico into a modern cultural wonderland. Everything we do is created with passion, alongside passionate people, for passionate people. These images are just that – they bring our spirit to life through the energy, passion and beauty of three captivating women; they are our Dahlias.”
“Find Your Dahlia” debuts today on social media and digital platforms.
Production Team
Creative Director: Vicente Cisneros, Silencio Holdings, Inc.
Photographer: Guy Aroch
Stylist: Jo Hambro
Production + Casting: Tracey Manner, SEQUEL
Hair: Matt Fugate
Makeup: Christine Cherbonnier
Nails: Kimmie Kyees
Set Design: James Lear
Florals: East Olivia
Motion Graphic Direction: Jordan Lister, Known Studio
Location: Smashbox, Culver City
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