Leanplum, the leading multi-channel engagement platform, and Tealium, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data.

Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data and infuse that data into mobile campaigns. Brands can then hone in on key insights that highlight drivers of user actions and use those insights to further optimize campaign orchestration and delivery.

“At Tealium, we’ve always believed strongly in the power of a well-integrated tech ecosystem. When tech vendors go the extra mile to properly integrate and strive for the art of the possible, everybody wins,” said Mike Anderson Founder and CTO at Tealium. “We’re thrilled to couple our unified customer data solutions with Leanplum’s engagement platform allowing brands to effectively engage their customers and drive conversion.”

“Our partnership and out-of-the-box integration with Tealium underscores our commitment to our customers’ success,” said Kate FitzGerald president and CRO of Leanplum. “Enabling our customers to improve their mobile campaigns with data from the web and other off-line sources is a clear example of one plus one is more than two.”