The ULA application is designed to connect to an Act-On Software customer account using their standard license credentials and extracts all marketing lists in the account. Through a proprietary design, the application allows a user to identify list columns that contain the same data types and then generates a complete master list containing all contact data for that Act-On instance. Furthermore, the application automates the management of adding new contacts to the Act-On Master List.
Tactical Marketing Automation’s CEO, Philip Easley-Bosley said, “Having a master list is a critical component to advanced Act-On marketing automation strategy. In the last year alone, we have worked on nearly 150 different Act-On projects that required creation or management of a master list. With ULA (pronounced yoo-luh), our customers will be able to effectively manage their master lists without investing dozens of hours into the custom process development currently required.”