Mobile-first company, TabMo, has appointed Olivia Dale as its new agency sales manager as it continues to expand its team to meet the growing demand for its cross-channel advertising platform, Hawk.
Dale, who was previously at programmatic media operator MiQ, will be responsible for driving growth within some of TabMo’s key network media agencies.
The role will see her support client teams at these agency partners to ensure they are maximising Hawk’s technical benefits and harnessing TabMo’s expertise.
She will also advise advertisers on cross-channel strategies as they continue to adopt a more unified approach to media planning and addressability in a world without third-party cookies.
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TabMo’s Demand Side Platform (DSP) Hawk enables brands and agencies to build, activate and manage campaigns across mobile, audio, connected TV (CTV) and digital out-of-home (DOOH).
The platform’s features, combined with TabMo’s supply and data integrations, enable dynamic, effective cross-channel advertising; brands control how and when they speak to customers over which channel.
Chris Childs, managing director at TabMo UK says: “Increased digitalisation and advancements in technology are combining to drive big opportunities for cross-channel advertising; we have seen significant growth over the past few years as brands look to reach consumers with consistent messaging across multiple touchpoints. We’re delighted to welcome Liv to the team; she brings the knowledge, skills and aptitude that will ensure agencies and their clients get the best from what TabMo has to offer.”
Olivia Dale says: “TabMo has its sights set firmly on the future; its forward-thinking culture means it has already tackled industry issues such as a cookie-less world and the need for interlinking all advertising channels. This is a great opportunity to work with agencies to ensure they benefit from TabMo’s team and technology in order to deliver effective campaigns for their clients that reach the right consumers – wherever they are.”
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