Syndigo, a leading technology-driven product information and syndication company, and a portfolio company of The Jordan Company announced the acquisition of SellPoints, an eCommerce optimization platform and a subsidiary of ConversionPoint Technologies. Based in Emeryville, California, SellPoints delivers engaging Enhanced Content capabilities and powerful conversion analytics that help drive online sales for their clients. The combination of SellPoints’ technology offering and Syndigo’s Content Experience Hub, industry-leading content management and syndication platform, enhances Syndigo’s ability to deliver engaging rich product content to shoppers on the entire product detail page, including both below and above the fold. The terms of the transaction were not disclosed.

“SellPoints and Syndigo share the same client-centric mission of delivering complete and verified content that drives engagement and shopper conversion,” said CEO Paul Salay. “Together, our clients will gain greater reach from an ever-expanding syndication network, while gaining access to even more interactive content experiences on a single integrated platform.”

The combined product offerings will integrate rich media and other enhanced content on the product detail page, delivering solutions that will enable brands and retailers to provide their customers with added transparency and information.

“Brands and retailers today face an ever-increasing need for content that engages shoppers and provides enhanced product information in easy-to-digest formats,” continued Salay. “With our acquisition of SellPoints, we are excited to continue to invest in expanding these capabilities.”