SWIRL partners with GoAkira to Introduce the First SaaS Live Video Commerce Platform in Brazil

SWIRL partners with GoAkira to Introduce the First SaaS Live Video Commerce Platform in Brazil-01

GOSWIRL  is partnering with Grupo GoAkira , an award-winning growth consultancy based in São Paulo, to offer a plug-and-play live streaming solution for e-commerce brands from Brazil.

SWIRL Live Shopping will now offer its live streaming application solutions to the customer list of GoAkira, a business consulting group in São Paulo. With this agreement, GoAkira will offer revolutionary new live streaming technology to its brands, promising increased engagement and significantly higher revenues.

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With the growing popularity of e-commerce in Brazil, many of the retail giants in Brazil are offering live shopping. Between 2018 and 2020, the volume of online purchases doubled, reaching USD 24 billion in revenue, mostly through mobile devices.

GoAkira is a business consulting group that specializes in business growth for retail companies and can now offer a perfect live commerce solution for their customer portfolio in order to boost the number of conversions. With over 800 projects, GoAkira has worked with some of the top brands in the industry such as Disney, Hello Kitty, Nestlé, GreenPeace and Quiksilver, among many others.

José Fugice, founder of GoAkira, is excited about this partnership. He said: “We see a great opportunity in Brazil, as we have more than 200 million inhabitants and one of the largest economies on the planet. Our market has great penetration of social networks and digital marketing in retail and, certainly, SWIRL will bring a better end-customer experience and will improve sales for franchisees and retailers in general.”

SWIRL offers a plug-and-play SaaS platform with features for one-to-many and one-to-one live shopping, virtual shopping and short video content. In addition to making it easy for customers to click through and access live interactive shopping, SWIRL offers an easy-to-use dashboard to track data and get live analytics for actionable business decisions and enables brands to build customer databases. with greater participation.

Since its inception in 2019, SWIRL has partnered with brands such as Aditya Birla, A-Lehdet, Telia, Giva, ITC, Health & Glow, across Europe, the US, Singapore and India.

Kaizad Hansotia , founder of SWIRL, said: “I am anticipating great results from our partnership with the GoAkira group. There are many similarities between e-commerce in Brazil and India, and we are delighted to enter a new market with so much potential. a great exchange of learnings and ideas throughout our collaboration.”