Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, today announced it has acquired part of the assets of Shellshock in an all-cash asset purchase transaction. Specifically, Storia has acquired key team members, clients, and IP from Shellshock that will be used to further Storia’s future growth.
This is the second transaction since the group announced its acquisition of Hell’s Creative in December of 2021. Integrum Worldwide has a forward thinking and expedited acquisition plan that it intends to execute over the upcoming eighteen months.
Storia, and its parent company Integrum Worldwide, is backed by a syndicate of private investors including Daniel Kordash of M2B Growth Enterprises and Yohan Naraine of Apollo Management Group, both private equity groups specializing in private and public transactions. With this transaction and others expected to close before the end of 2022, Integrum Worldwide is working to quickly position itself as one of the foremost marketing agency collectives in the world.
Integrum Worldwide owns and operates best-of-breed marketing agencies, including Storia, a brand amplification agency providing services in branding and digital marketing, and Chalk, a full stack experiential marketing agency. Clients of the agencies within the collective include Jennifer Adams, Steven Soderbergh’s Singani 63, PBS, Edrington Americas, We Are Memphis, Cyrcurion, Xcellerate 35, ChemTech, and Beauty Magnet. The collective has teams in the United States, Canada, South America, and India.
“We are on an aggressive growth trajectory and are fueling that growth by building and acquiring great teams,” said Chris Becker, Managing Director at Storia. “The team from Shellshock is top notch and by adding them into our ecosystem we will help Shellshock and its clients grow beyond the trajectory that they were on, which in turn will help support the fast growth of our business.”
As part of the transaction Storia will be retiring the Shellshock name and brand, but will be maintaining team members, clients, and assets as part of the transaction.
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