Stoop & Gable Homes today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands. The alliance will ensure that Stoop & Gable Homes, a design-forward, ultra-modern real estate boutique, is powered by the industry’s most advanced platform.
Stoop & Gable Homes was founded by Alex Fotouhi, who comes from a Fortune 500 brokerage that ranked her in the top 3% of brokers nationwide from 2019 to 2021. Fotouhi’s high sales — $20 million in 2021 and $99 million since the start of her career — have also resulted in her being named a Rising Star by Five Star Professional and receiving Homesnap’s Excellence in Client Service Award.
Fotouhi brings a blend of specialized experience, tech savvy, and sustained energy to Stoop & Gable Homes, a seasoned team with $145 million in transaction volume and 184 units sold. The company specializes in listings, home preparation and renovation, first-time homebuyers, digital marketing, move-up buying strategy, and estate and trust sales throughout Greater Seattle.
“I love my career, and I love my people. I can’t do this work without my team, family, friends, and clients, and I’m thrilled to have the opportunity to do even more under my new brand,” Fotouhi said. “At Stoop & Gable Homes, buyers and sellers can expect unwavering care, attention, and communication from the get-go.”
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Partnering with Side will ensure Stoop & Gable Homes remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Stoop & Gable Homes with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Stoop & Gable Homes will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.
“Side’s technology, marketing, and behind-the-scenes services will support Stoop & Gable’s growth and save my clients valuable time,” Fotouhi said. “This alliance also gives me the freedom to take my business in the direction I want to go.”
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