STN Video, creator of North America’s largest, independent online video platform (OVP), has partnered with TownNews to provide their local publishers seamless and immediate CMS integration with STN’s premium video content, technology and revenue platform.
TownNews serves the local media community in both the US and Canada with the industry’s leading content management, digital revenue, and audience engagement platform. TownNews recognized the need for publishers to supplement their stories with premium video content that engages the audience while delivering new channels of high-quality monetization. As with all STN Video partners, TownNews publishers enjoy the ability to configure the integration on their site in the manner that best suits their editorial, product, and monetization needs. By leveraging STN’s OVP, TownNews has leveled the playing field for their CMS clients by fully integrating STN’s OVP into their industry-leading BLOX CMS, providing local publishers with a turnkey solution for incorporating video content onto their websites.
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“TownNews has a 30-year track record of serving the needs of local media communities,” said Brad Ward, CEO of TownNews. “By integrating STN’s online video platform into our CMS, our team handles the implementation and can now offer great video content with unparalleled monetization for our publishers that other content management systems don’t.”
“Video content is key in today’s digital publishing landscape,” says Phillipe Guay, CRO of STN Video. “This partnership with TownNews creates an ease of implementation for local publishers, while providing them with great content and additional revenue streams in a manner that meets their individual business requirements.”
From in-content video embed links to fully responsive, advanced video players, STN’s publishing partners have a range of options, including STN’s artificial intelligence-powered Smart Match® player which enables publishers to integrate premium and contextually relevant video in every article at scale. All the video player tools take only moments to install on their web properties for desktop and mobile viewing.
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