Startpage, the world’s first and most private search engine, and Vivaldi browser announced a partnership that adds Startpage as a search engine option for the popular browser. The collaboration empowers privacy-aware users to customize their browsing experience while receiving Startpage’s best-in-class search results and unrivaled privacy protection.

Agile Marketing – The Magic Mantra for Successful Marketers

A recent rise in global internet traffic during COVID-19 has accelerated consumer privacy awareness, as users have become increasingly mindful of how they might be tracked online and how their data may be used. According to a Pew Research Center survey conducted in April, over half of U.S. adults said they decided recently not to use a product or service because they were worried about how much personal information would be collected about them. And privacy was an increasing concern prior to the crisis; in a recent survey, 84% of Vivaldi users said that the privacy reputation of a search engine is important to them. This partnership comes at a critical time for Vivaldi users who seek maximum privacy and control of their online experiences.

“Vivaldi browser’s speed, ad blockers, and tracking protection make it a highly customizable alternative to Chrome and Firefox and an ideal partner for us,” said Robert E.G. Beens, CEO and co-founder of Startpage. “Partnering with Vivaldi offers our users a combination of two great European products and gives them full privacy without sacrificing search results.”

This collaboration expands on the Vivaldi browser’s long-standing commitment to choice and customization by bringing its users more private search options. Startpage is the world’s first private search engine, founded in the Netherlands in 2006, and does not track, log or share user data. Startpage searches deliver completely un-profiled results while also protecting users from annoying ad and price trackers that follow them around the web. Vivaldi browser also offers a number of other privacy-enhancing tools and features to protect users from trackers and unwanted ads and puts them in control with unique built-in features such as advanced tab management, an adaptive user interface, and customizable navigation tools.

Influencers Should Have a Key Place in Marketing Plans during an Economic Slowdown

“Search is at the core of the online experience for our users,” said Jon von Tetzchner, CEO and co-founder, Vivaldi. “We’re partnering with Startpage to make it easy for users to protect their privacy. They can search the Web freely and without any intrusions to their privacy.”

Users installing Vivaldi for the first time will find Startpage in the Search field to the right of the address bar of the Vivaldi browser. Clicking on the magnifying glass icon will reveal a menu of search engine options, including the Startpage. It is also possible to search using Startpage in the address field after selecting this option in the Search Settings. Users can search with Startpage using Search Engine Nicknames – no need to set it as default.