Selling Simplified Group, Inc. (SSG), today announced the opening of its Tokyo, Japan office. It is the company’s eleventh location in the Asia-Pacific region, further establishing the company as the market leader for B2B Demand Gen in the APAC region.
Michael Whife, CEO and President of SSG, said at the opening: “We are truly honored to have a place on Japan’s B2B stage and we look forward to providing Japan’s B2B executives with the most innovative demand-generation technology on the market serve.”
As part of SSG’s ongoing efforts to transform the APAC B2B demand generation landscape, the strategic move to Tokyo enables the company to support one of the region’s most important markets.
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Whife said, “Our approach to APAC, which we have refined over the past four years, is perfect for a country like Japan , where a robust local business presence is absolutely essential.”
Whife emphasized SSG’s philosophy of looking after the business regions from within: “We have been in favor of a localized business model since we moved into Asia in 2016. Our focus, particularly in Japan , is on delivering truly dedicated customer service to our customers, and that depends on building a fully-fledged regional office, from sales and operations functions to creative and data analyst roles staffed with local Japanese talent are.”
“We know what a privilege it is to be welcomed by the Japanese market, and we want to recognize this privilege with first-class support in the local language, supported by innovative marketing solutions and enriched local data.”
SSG has been successfully running in-lingual B2B campaigns in Japan for two years , supported by their extensive Japanese first-party data. “Our data, which has been specifically translated and structured for the region, is without a doubt the most suitable for Japanese B2B lead-gen efforts,” said Whife.
The announcement comes at a time when the excitement of the local market over the prospect of a truly viable local demand supplier is growing.
