SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with Cint to leverage the BIGtoken platform to gather insights for brands. Cint has the world’s largest online sample exchange, and its platform automates sample fieldwork and operations for insights companies so they can gather research data faster, more cost-effectively and at scale.
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“By partnering with BIGtoken, our customers will be able to utilize its 16+ million mobile subscriber base, adding to Cint’s existing panel base of more than 100 million respondents, to gain access to a 360-degree view of their customers,” said Richard Thornton, COO of Cint. “BIGtoken’s innovative approach to opt-in mobile data provides accurate research from an engaged global consumer base. With the largest mobile subscriber base in the industry that can be broken into very specific data sets, BIGtoken can provide our data-centric customers with high-quality insights. We look forward to working with SRAX to offer our clients this unique and valuable viewpoint.”
“This partnership bolsters BIGtoken’s entry into the market research ecosystem,” said Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. “Cint is one of the world’s largest solutions to help accelerate consumer insights for top brands including many of the Fortune 500. BIGtoken will leverage Cint’s technology, and we expect client relationships to build another recurring revenue stream beginning in the first quarter of 2020.”