springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced it will be integrating its loyalty platform with Helix Biotrack, (OTCQB: HLIX) the industry’s leading provider of seed-to-sale software. The enhanced integration will allow clients on BioTrack’s point-of-sale system to seamlessly consolidate sales data and target certain segments of their customer base with customizable discounts and rewards that are tracked directly in the POS.
springbig is one of the largest loyalty platforms in the industry, having powered over 230,000 campaigns through over 340 million text messages. Through the partnership, BioTrack clients can drill down and target specific segments with customizable discounts and rewards delivered via SMS text messages. For instance, retailers can build campaigns based on a customer’s purchase history or interests. They can also target several demographic features, such as birthday, gender, zip and much more.
Loyalty programs have become a mainstay of retail over the past few years. Retailers of all sizes use points-based and visit-based loyalty programs to encourage repeat shopping behavior and boost profits. According to customer data aggregated by springbig’s full service suite of dispensary marketing tools, customers with loyalty memberships accounted for almost 94% of all dispensary purchases.
“The most powerful way to grow revenue is for retailers to build and retain a loyal customer base,” said Jeffrey Harris, Founder and CEO of springbig. “We’re excited to partner with BioTrack to offer their clients the ability to leverage their POS data to seamlessly create the highly-personalized experiences that customers crave.”
“springbig is a critical component for dispensary operations, especially in a COVID world, helping dispensaries manage customer loyalty campaigns and drive sales,” said Dr. Moe Afaneh, COO of BioTrack. “The enhanced integration now provides a fully streamlined workflow that allows Biotrack users to leverage our industry-leading software to effectively engage customers and drive their bottom line all in one system.”