Spectrio, one of the nation’s leading providers of customer engagement technology, announced that it has acquired ScreenScape, a digital signage company based in Charlottetown, Prince Edward Island. The acquisition further augments Spectrio’s suite of digital solutions, enhancing its strategic communications capabilities and adding scalable third-party integrations to meet the needs of global brands.

ScreenScape specializes in simple, plug-and-play digital signage that is flexible and cost-effective for clients. The ScreenScape content management system includes an online Media Manager that connects with Google Drive, Dropbox, Facebook, Instagram, and more, as well as a powerful Media Editor where clients can use fully-designed templates or build their own digital content from scratch.

Read More: B2B Marketing and ABM – The Must-Have Strategies for Enterprises for 2021

“ScreenScape is well known in the industry for its easy-to-use digital signage technology and intuitive software that allows businesses of any size to create and deploy custom content across their networked screens,” said Daniel Babb, Chief Technology Officer at Spectrio. “We are excited to incorporate ScreenScape into Spectrio’s suite of customer engagement solutions, further enhancing our capabilities in the digital signage space.”

With the acquisition, ScreenScape clients will be able to integrate their brand and messages seamlessly across additional customer touchpoints, using Spectrio’s customer engagement suite that includes Interactive Kiosks, On-Premise Messaging and Music, On-Hold Marketing, Wi-Fi Marketing, and Scent Marketing. Spectrio clients will gain additional enhancements for digital services, content, and strategic integrations.

“We are delighted to partner with Spectrio so we can provide new and unique digital solutions for our global clients,” said Mark Hemphill, ScreenScape founder. “Spectrio’s industry experience will help our clients continue to build their brands and create engaging messaging that can be utilized throughout the customer journey.”