Sojern, a leading provider of digital travel marketing solutions, and Xola, a leading online booking and marketing platform for tour operators and attractions, announced an initiative to bring digital marketing solutions to global attractions customers. The collaboration offers a seamless way for the owners and operators of tours and activities already using the Xola platform to promote their attraction with Sojern’s digital travel marketing solutions via Facebook, Instagram and display advertising.

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Consumer demand to book tours and attractions online is increasing, but the tour and activity operators don’t always have an online booking engine or a way to drive customers to it. The collaboration between Sojern and Xola makes it easier for tour and activity operators to market directly to travelers in destination. By integrating the Xola booking engine with Sojern’s world-class digital marketing solutions, tour and activity operators can effortlessly reach travelers searching for tours and activities in their market, drive them to book direct and then track and measure their success.

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“It’s pretty clear that the attractions market is on fire right now and increase their online sales is a great way to grow the business. However, many lack the time needed to manage a complex digital marketing campaign and are looking for a trusted partner that can handle that for them, and many are turning to Sojern to do just that,” said Kurt Weinsheimer, Sojern Chief Solutions Officer. “Partnering with Xola is an important part of providing our customers with a holistic solution to help them drive direct sales online.”