Sojern , a leading provider of digital marketing solutions to the travel industry, and Roiback , a market-leading technology company specializing in promoting direct sales for independent hotels and chains, have partnered to create To offer hoteliers powerful multichannel media solutions aimed at promoting direct bookings.
The partnership enables hoteliers to reach their customers through multichannel media solutions, increasing direct sales and profitability. With Sojern, Roiback is expanding its own digital marketing agency, which specializes in the hospitality industry, and offers its customers an intelligent advertising platform specially developed for travel marketers.
Sojern and Roiback will focus on the Middle East and Asia-Pacific, Iberia and Latin America regions.
Also Read: Four Mistakes B2B brands make with Content Marketing
“We are excited to announce that now that the travel industry has recovered from global lockdowns and cross-border restrictions, we can form another successful partnership with a leader in direct booking. We look forward to delivering best -in-class strategies and products to our mutual customers, “said Josh Beckwith , Managing Director at Sojern.
Roiback is a global leader in travel technology. For five years in a row, the company has been named ” Europe’s Best Hotel Reservation Solution Provider “ at the World Travel Awards and is nominated for the title “World’s Best Hotel Booking Solutions Provider” at the upcoming World Travel Tech Awards 2021 .
“Marketing in the hospitality industry is a demanding area in which there are more and more channels and solutions. At Roiback, we have a digital marketing agency that specializes in the hospitality industry, and with this partnership we want to expand it further.
Our hotel customers will benefit from simple and effective solutions to strengthen their digital marketing strategies and improve their performance in the direct channel, “says Felipe Bravo , Head of Roiback Digital.
For more such updates follow us on Google News TalkCMO News.
