SocialCode, a performance marketing agency, announced today the company is changing its name to Code3, reflecting its focus on driving performance for brands through three core elements of digital success: media, creative and commerce.

As the first-ever Facebook Ads API partner, SocialCode has been devoted to serving the world’s leading brands through data-driven media and creative expertise.  As Code3, the company will continue its commitment to delivering clients a comprehensive solution to reach their audiences across all digital channels in the most effective way possible.

“Rebranding to Code3 is about more than just a name change, it’s about advancing the way we, as an industry, approach digital marketing,” said Drew Kraemer, CEO of Code3. “At Code3, we see the bigger picture for our clients and our new brand reflects this. We operate at the intersection of media, creative and commerce with the expertise our clients need to succeed in today’s increasingly competitive marketplace. It’s how we help our brand partners win.”

Code3 will continue to employ a data-driven approach, leveraging insight from more than 60 billion data points annually to help clients achieve better outcomes and drive revenue. Code3’s expertise in digital media and creative, coupled with its deep knowledge across e-commerce marketplaces, will further enhance its ability to drive growth for clients in a rapidly evolving digital ecosystem.

“We’ve worked with this team across media and creative to drive commerce, and witnessed first-hand the power of their approach,” said Maria Contino, Media Director at Chipotle. “I’m thrilled for what’s next for Code3 and looking forward to continued success in our partnership.”