SnapCell Inc. announced that DealerSocket, a leading provider of CRM software to auto retailers, has completed integration with SnapCell’s innovative automotive personal video solution. Dealers using both SnapCell and DealerSocket will benefit from improved sales & service efficiency with real-time, bi-directional updates of customer data from both systems.

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“SnapCell and DealerSocket use an open API to integrate with one another, improving efficiency and ease of use for both solutions,” said Brent Williams, President, and CEO of SnapCell. “Incorporating video into sales and service processes increases trust and transparency with customers, and I’ve always believed that it can be done while simultaneously making a salesperson’s job easier, not harder. Our newly announced partnership with DealerSocket allows exactly that.”

With integrated systems, customer lead information entered into DealerSocket’s CRM is instantly and securely updated within SnapCell, enabling the possibility for autoresponder videos from SnapCell to be sent to customers automatically, with no human intervention necessary. Alternatively, sales users can receive an automatic push notification straight from the DealerSocket system into their SnapCell mobile app, prompting them to create and send a personal video responding to the customer’s inquiry. Every part of the process is seamlessly tracked in both systems with no need for duplicate data entry at any point.

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