Sitecore®, the global leader in digital experience management software, announced the launch of Sitecore® Content Marketing Platform (CMP). The stand-alone technology will improve the efficiency of marketers by merging strategic and project planning with content creation, management, and analysis into one unified platform. The new offering is a lifeline to marketers who have been increasingly overwhelmed by growing demands for fresh and targeted content for the right channel at the right time.
Effective personalization is contingent on both customer data and relevant content to match the needs of target audiences. “Gartner predicts that, by 2020, 90% of brands will practice at least one form of marketing personalization, but content, not data, will be the bottleneck and primary cause of failure”1. This bottleneck can be attributed to the modern-day content crisis as operational breaches are getting in the way of a steady pipeline of content, while also wasting plenty of marketing resources. Some of these barriers include disjointed technology stacks, ineffective collaboration, poor performance visibility, and the sheer volume of content needed to personalize the customer journey.
“Personalized content is the best catalyst for meeting and exceeding business objectives because it helps support the customer journey and ushers customers down the path to purchase,” said Paige O’ Neill, chief marketing officer of Sitecore. “The release of Sitecore Content Marketing Platform will give marketers a unified and collaborative platform to boost the speed, scale, and impact of content marketing, leading to more sales and better ROI.”