ServiceMax, the leading provider of cloud-based software for service execution management, announced its 9th annual customer conference taking place this fall from October 21-23in Chicago. This year, the Maximize conference will focus on accelerating customers’ service transformation journeys in complex, equipment-centric service environments.

Maximize offers service industry professionals an opportunity to engage with leading visionaries, ServiceMax executives and industry peers who are driving service execution technology for the future. Attendees will have the opportunity to learn firsthand how to deliver added value to their business by addressing the needs of their workforce, their equipment and their customers with hands-on training, product roadmap previews and presentations of the latest innovations in service technology.

Known as the “dirtiest man on TV” for his role as the executive producer and host of the hit television series Dirty JobsMike Rowe will keynote the event. Rowe’s work as a good-humored apprentice on more than 300 different jobs — from boiler repairman to abandoned mine plugger – paid tribute to the service workers who keep the world running. His remarks will focus on the surprising lessons he has learned as an apprentice attempting a variety of jobs across the United States.

Additional keynotes will feature customer stories and use cases from companies including DISH, Tandem, BioTek, MilliporeSigma, and 3D Systems Inc. Sessions will also address service industry trends including the evolving service workforce, understanding equipment data, and delivering seamless customer experience.