Satisfi Labs, the leading AI-powered Knowledge Management Platform, announced its investment from the Google Assistant Investment Program. The new investment from Google will give Satisfi Labs the ability to expand its voice capabilities to support Google Actions for the Google Assistant. Satisfi Labs’ conversational AI capabilities broaden the Assistant’s reach into sports, entertainment, and tourism.

Satisfi Labs has transformed the way consumers interact with brands and physical locations in the sports, entertainment, and tourism industry over the past three years. They have been successful in creating a seamless visitor experience with their conversational AI technology. By transforming physical location data into AI-ready knowledge bases, Satisfi Labs is allowing venues, stadiums, and tourist locations to directly and automatically answer customer questions. The company has been able to deepen the knowledge base for all of its clients, capturing data based on specific visitor questions, and teaching learnings back to the network. These insights allow places a more in-depth look at what the visitor wants from concessions and ticketing to location-based needs.

“More and more, guests and visitors across sports, entertainment, and tourism are looking towards their voice-enabled platforms to provide real-time solutions to their questions at any given activation, whether it’s at a sports game or a Broadway show,” said Don White, CEO, and Co-Founder of Satisfi Labs. “With Google Assistant and optimized voice technology integrated into our platform, we will be able to bring our clients and their guests a world-class user experience. By utilizing voice with our unmatched knowledge management capabilities, we’ll ultimately be giving guests the ability to get responses to their questions at a smarter, faster, and more personalized rate.”