Sapper Consulting, an outsourced business development consulting company, has launched a new artificial intelligence software platform: REGIE. REGIE helps companies create outbound sales campaigns faster by building buyer persona-informed messaging based on performance data, market research, and best practices.

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“The rise of sales engagement and enablement platforms has transformed the way companies sell. Whether you’re a prospecting expert or a green business development representative, it’s never been easier to sequence the perfect message to the perfect person at the perfect time,” said TJ Macke, senior vice president of strategy for Sapper Consulting. “However, the average campaign or sequence can take over eight hours to build. It’s a process that requires time, research, and market knowledge. This is why we built REGIE.”

REGIE creates better sequences faster by building buyer persona-informed campaigns based on more than 1 billion rows of performance data across 80 industries and counting. Sapper Consulting quickly identified the need for business-to-business companies to quickly create more sales meetings through better outbound campaigns.

“Too many companies are investing thousands of dollars in sales engagement and enablement technology and then rolling the dice on content written by the vice president of sales or, worse, a new employee,” said Jeff Winters, CEO, and founder of Sapper Consulting. “The future of sales enablement is AI-recommended content that helps promote best practices and drive more engagement — all while taking less time.”

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With more than 600 active campaigns currently managed, Sapper has perfected the art and science of campaign creation. REGIE has reduced the time to create new buyer persona sequences from eight hours to less than three minutes.