Santa Cruz Software announced today the launch of their distributed marketing resource portal BrandingUI, which enables in-house design teams and agencies to create branded marketing collateral that can be quickly and easily modified, localized and used by partners, resellers, sales and field marketing teams.
BrandingUI is a branded portal for distributed teams to ensure brand compliance in a secure environment and simplify content creation so anyone in the organization can have self-serve content customization for pre-approved email, social media or other campaigns on the fly.
Customizing marketing or sales collateral is a significant pain point in the sales process, according to a new study of over 200 sales professionals commissioned by Santa Cruz Software.
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An overwhelming majority (90%) of respondents use custom sales collateral as part of their role, and a similar percentage (89%) said it would make their life easier if they had branded, easily customizable sales materials in a template. Nearly half (48%) of the respondents reported that they could generate 30% or more in additional sales if they had access to branded, customizable content templates to create sales collateral.
“BrandingUI lets design teams focus on creating stellar customer experiences and allows the field teams to localize the copy for their specific needs,” said Mark Hilton, Founder & CEO of Santa Cruz Software. “We have customers that have dozens of locations, and BrandingUI enables them to create a single template that their local team can customize in just a few minutes, enabling a brand-compliant, consistent design in an easy-to-use browser program. We are excited about how this will improve the lives of design professionals everywhere.”
Customers of the portal count on BrandingUI to streamline the design process and create quick, brand-consistent designs for customized marketing collateral for events, products and services.
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