TheorySF today announced that after a competitive review, TheorySF was selected to develop a new brand campaign for the independent storage cloud leader, Backblaze.
Backblaze has been so successful as the independent storage cloud leader that it is going public on Nasdaq, November 11th.
“We selected TheorySF based on their strong work in the tech category and their ability to give us a unique breakthrough platform during a historical moment for our company. The result is a brand campaign we’re all very proud of and will represent us well as we continue our growth trajectory,” said Clay Cahoon, Creative Director, Backblaze.”
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TheorySF’s campaign, “Blaze it” appeared in display advertising, video and a Time Square Domination on the day of the public offering.
“We’re thrilled that Backblaze selected TheorySF to support them on their biggest day ever. Going public is the dream of every tech startup. The fact that our creative and strategy work will represent them as they continue their explosive growth makes us very proud.” Said Russell Quinan, Co-Founder and Chief Strategy Officer.
“The tech category is filled with brands that rely on fear, uncertainty and doubt to sell their services. We believe that our targets are tired of being scared into relationships. As a result, we chose to take the Blaze It campaign into a more positive space that portrays the benefits of a relationship with Backblaze rather than the possible horrors of lost data.” Said Chip Sheean, Co-Founder and Chief Creative Officer of TheorySF.
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