The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications to other digital channels such as mobile and social media. And for every $1 a company invests in email marketing, the return is $42.
Salesforce Connections has announced the new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for marketers. T
Salesforce, a marketing automation brand, is the preferred email service provider amongst company’s worldwide, sending 4.1 billion personalized emails per day for customers such as State Farm, e.l.f. Cosmetics and Conagra. During Cyber Week 2018, the busiest time of year for retailers, Salesforce sent 20.6 billion emails on behalf of customers and powered 22.8 billion Einstein engagements such as product recommendations within email and mobile messages.
Einstein Engagement Frequency enables marketers to know the right number of emails to send to customers based on their previous interactions. The mail enhanced will include:
- Einstein Engagement Frequency: With Einstein Engagement Frequency, marketers know exactly how many emails to send to customers in order to keep them engaged.
- Einstein Send Time Optimization: Just as important as knowing how many emails to send, knows when to send those emails to a customer. With Einstein Send Time Optimization, AI automatically predicts the best time to send marketing emails to optimize customer engagement and avoid creating unsubscribers.
- Einstein Content Tagging: Marketers turn to their content libraries to find the best, most engaging images for their emails. In order to access and manage the relevant asset libraries, marketers historically had to manually create image tags–a cumbersome and imprecise process. Einstein Content Tagging uses image recognition to automatically and accurately tags thousands of images within a content library, helping marketers save time and locate the best images.
Transactional Messaging: There are two types of email and mobile messages that brands send to customers: promotional and transactional. Promotional messages offer discounts, coupons and other incentives encouraging customers to view or buy products. Transactional messages include purchase confirmations, shipping notifications, password resets, financial alerts and appointment reminders. With Transactional Messaging now part of Marketing Cloud, customers can easily integrate transactional and promotional messages into the same campaign. Now, companies can understand the complete customer journey, ensure a single voice is being used for all messages and embed promotional content in transactional messages and vice versa.