Salesforce, the global leader in CRM, announced the appointment of Gavin Patterson as President and Chief Revenue Officer. Patterson, who has served as the company’s President and CEO of Salesforce International, will lead the company’s global sales organization and will continue to report to Chair and CEO Marc Benioff.

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Patterson joined Salesforce in 2019 as Chair of Europe, the Middle East and Africa (EMEA), Salesforce’s fastest-growing region globally. Earlier this year, Patterson was named President and CEO of Salesforce International where he led the company’s go-to-market strategy across all international regions. His appointment to President and Chief Revenue Officer is effective August 1 and he will be based in San Francisco.

“Gavin is an outstanding global leader and I’m delighted to welcome him as the Chief Revenue Officer of Salesforce,” said Marc Benioff, Chair and CEO, Salesforce. “Gavin’s global experience, network, and public company CEO experience uniquely position him for this critical leadership position at Salesforce.”

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“I am excited to be part of the global success story of Salesforce,” said Gavin Patterson, President, and CEO of Salesforce International. “In the months ahead, we will remain focused on helping our customers recover from the COVID-19 pandemic, deploying our technology and enabling them to re-open their businesses and communities safe. Our world-class sales organization is built for moments like this, being a trusted advisor able to deliver the full power of Salesforce to help make our customers successful.”