Russell Westbrook, veteran NBA point guard, entrepreneur and philanthropist, officially joined the digital media industry with the launch of Russell Westbrook Enterprises, a new digital media division of RW Digital. The division has designed targeted programmatic solutions that enable brands to more efficiently reach diverse audiences and amplify their owned and managed minority publishers.
Since its rise, Westbrook’s business portfolio has grown to multiple verticals, including venture capital, fashion, real estate, insurance and now digital advertising. Prioritizing the driving force for the skillful improvement of its community, Westbrook has intentionally expanded its mission of empowerment through careful exploration of other avenues to success. “With RW Digital, my mission is to make it possible for brands to reach multicultural audiences through data-driven programmatic media solutions. Today’s multicultural advertising lacks market knowledge and a deeper understanding of cultural nuances. Our platform also partners with brands to drive social impact toward important social causes,” said Russell Westbrook. “Empowering underserved communities is my passion. Thanks to this adventure, I can make an impact on a global scale.”
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Causal IQ, a leading provider of programmatic solutions, was selected by Westbrook and his team as a strategic partner because of its vast experience in programmatic advertising and its decades-long knowledge of digital media. “Together with Causal IQ, we have developed a sophisticated platform with extensive data sets to optimize the ability of brands and agencies to reach target audiences, while amplifying the voices of in-house and managed minority publishers,” said Donnell Beverly, Jr., president of Russell Westbrook Enterprises. “Causal IQ shares Russell’s vision and provides advanced analytics and data, making it the perfect partner.”
Since the alliance was formalized, RW Digital has amassed a portfolio of clients with key brands such as AT&T, PepsiCo, Moderna, American Airlines and American Entertainment Network.
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“We are proud to partner with Russell Westbrook on this exciting venture. The growing need to understand diverse audiences is an increasingly important component in today’s advertising landscape. With this solution, customers can maximize the reach and scale of their digital media campaigns programmatically to deliver measurable results. Our partnership will continue to create attractive value for global brands, while sharing Russell’s vision for driving social impact,” said Farshad Fardad, CEO of Causal IQ.
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