Acquisition positions Ruby as customer engagement solution for small businesses

Ruby, the premier provider of live virtual receptionist and chat services for small businesses, is pleased to announce the acquisition of Pure Chat. Based in Scottsdale, Arizona, Pure Chat provides live self-chat software as well as an AI-powered chat technology called Artibot. The acquisition further strengthens Ruby’s position as a 24/7, 365-day customer engagement solution for small businesses, enabling connections at all parts of the consumer journey—from lead capture and transactions to building trust and providing ongoing support.

On top of increased web traffic, customer expectations are becoming more demanding, with response time being a significant driver of purchasing decisions. 79% of consumers say the number one reason they prefer live chat is that their questions get answered immediately. For businesses to stay competitive and keep up with customer expectations, it’s critical to create a great experience as well as a seamless transition between communication channels.

“Businesses need to meet consumers where they are, but also move those customers through the sales funnel,” said Kate Winkler, CEO of Ruby. “Many customers start by visiting a website, get basic questions answered via chat, and then call to complete the transaction. With the addition of Pure Chat, we’re creating a seamless customer experience throughout that journey, capturing more business, and providing more flexibility for the business owner.”

The Pure Chat acquisition enables Ruby to service all the channels consumers are using to connect with small businesses—phone and chat—and customize the chat experience for customers at scale. Business owners can select to chat with customers themselves using Pure Chat’s software directly or leverage Ruby’s chat specialists to communicate live with customers on their behalf.

Read More: Are Firms Actually Trapping Customers in the Name of Engagement?

“This acquisition enables a complete end-to-end experience for customers, blending the amazing customer service Ruby is known for with our chat technology,” said Hamid Shojaee, CEO of Pure Chat. “Together, Ruby and Pure Chat empower small business owners to determine how they want to chat without sacrificing that critical human to human connection.”