Roq.ad Bags $7 Million From Series A

Roq.ad Bags _7 Million From Series A-01

Roq.ad (pronounced rock-ad), the leading GDPR/CCPA compliant, probability, multi-device identity resolution provider serving Europe and North America, has just announce Series A funding from DNX Ventures, OCA Ventures and AperiamVentures worth $7 million.

“We wanted investors who could really add value to our business; teams that understood both the obvious need for a future-proof identity graph and the technical complexity that goes on behind the scenes with big data and AI,” explained Roq.ad co-founder and CEO Carsten Frien. “We have our sights set on expanding beyond ad tech, into e-commerce, cybersecurity and other markets where our identity graph can add significant value in a cookie-free future while maintaining privacy compliance in a future.” constantly changing regulatory environment. DNX, OCA and AperiamVentures complement our ambitions perfectly.”

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“Roq.ad has demonstrated through innovative technology and rapid growth the urgent need for a GDPR-based approach to ID brokerage in a future without third-party cookies. Brands are challenged to personalize services and compete faster for new customers in a digital marketplace Roq.ad provides the answer when paths to identifiers narrow, while preserving acceptance requirements and complying with regulations We are very excited about the future of Roq. ad and we look forward to helping them win the universal ID game – the right way,” said Mitch Kitamura , Managing Partner of DNX Ventures.

“Roq.ad has grown impressively – tripling ARR between 2020 and 2021 – and we believe they are poised for another year of strong growth. Given our company’s focus on the digital transformation of marketing, we believe technology solutions like Roq. Ads are critical for brands looking to effectively reach users across devices in a privacy-first future,” said Joe Zawadzki , General Partner of AperiamVentures and Founder of MediaMath.

“Roq.ad has incredible scale, covering 80% of the online audience in key European markets while growing rapidly in North America and around the world. Expansion plans include LATAM, Japan and other geographies. In an environment where is harder than ever to reach a highly relevant digital audience, Roq.ad is providing budget efficiency and brand credibility by expanding audiences while remaining TCF compliant. They are truly revolutionizing the category,” said Tamim Abdul Majid , General Partner from OCA Ventures.

Roq.ad will use the funding to expand business and technology teams, drive growth in new segments and geographies, and accelerate the gap between its product and competitors.

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