Brands Set Out on a Mission to Form the World’s Largest Retail Marketing Group
Rapid Displays and Outform, leading providers of custom merchandising display solutions and retail innovation services, are excited to announce that they have appointed Steve Adolph as Chief Executive Officer of the to-be-announced group holding company. Ariel Haroush, Founder of Outform, has been named President and Vice Chairman of the Board and will lead the creative, design, innovation, marketing, and sales activities for the group. Rapid Displays and Outform will retain their distinct brands but offer their portfolio of marquee global brands and retailers the benefits of enhanced global scale and capabilities. In April 2021, the two businesses were combined under a holding company affiliated with Gemspring Capital, a private equity firm focused on partnering with middle-market companies.
Mr. Adolph brings more than 30 years of experience driving growth of global consumer and retail services businesses. He recently served as President International of SPAR Group, a global provider of retail merchandising solutions, where he established global processes and drove significant revenue and EBITDA growth across a portfolio spanning nine countries. Prior to SPAR, Mr. Adolph was the President of Kalamazoo Outdoor Gourmet, a manufacturer of high-end, luxury outdoor grills, pizza ovens, and refrigeration. Earlier in his career, Mr. Adolph spent 15 years at Monsanto in a variety of sales and marketing roles and was the VP of Marketing at Cott Beverages.
“I look forward to working with the talented team members at Rapid and Outform across the globe to build upon the long history of prioritizing customer service, driving innovation, and delivering forward-thinking merchandising solutions to help shape the future of retail,” said Steve Adolph. “With a differentiated service offering from ideation to execution, I am confident that we are in an excellent position to drive growth by partnering with global brands and retailers to comprehensively support their innovative merchandising strategies.”
Ariel Haroush added, “We have been on a mission to lead the retail marketing industry, deliver for our global customer base, and create a collaborative culture for our extremely talented global employees. I could not imagine a more qualified executive to lead this group of brands than Steve. He brings a wealth of retail experience, a deep understanding of global retail, and a proven history of leading businesses that operate in all the major retail global marketplaces. I look forward to partnering with Steve as the business enters its next phase of growth.”