A pioneer in automated research technologies, quantilope has launched a mobile application of its fully automated implicit method. Implicit market research unlocks the opportunity to tap into a consumer’s subconscious associations towards a brand, category, product, or idea.
quantilope’s mobile implicit test reveals how strongly consumers associate characteristics and attributes towards a brand, measured by the implicit association strength (IAS). The IAS in percentage shows how frequently an item is deemed to fit with a category (weighted by reaction time).
In the mobile view, participants indicate if the term “fits” or “does not fit” with a category by tapping the left and right areas of their smartphone screen. The mobile application of quantilope’s implicit method will enable brands to reach a wider audience of their target group, particularly the mobile-driven Gen Z cohort.
Example questions of quantilope’s mobile implicit test –
- What subconscious needs do consumers have with respect to a product category?
- Does my product concept meet critical needs?
- Is a new product design perceived as consistent with our brand?
- Does an advertisement activate the desired associations?
“quantilope’s technology is designed to make it easy for brands to quickly capture and implement high-quality consumer research into their business decisions,” explained quantilope co-founder Thomas Fandrich. “Developing mobile compatibility for our research methodologies, particularly implicit, aligns with changing consumer behavior patterns in a mobile-driven world. As more and more time is spent on smartphones versus desktops, we’ve made it even easier to get real-time insights directly from the hands of your consumers.”