Priio®, the Beat Failure Platform, is the world’s first app designed specifically for startups, businesses and brands to create instant strategy, beat failure and optimize teams to tackle the toughest challenges first. Built and produced by global experience agency Butchershop ® as an ImaginedBy ™ company, Priio asks users “What would make your business, brand or project fail?” As a prompt, and transforms employee input into real-time data and prioritization to help teams better prepare for the future.
Starting from the idea that a company’s problems stem from a lack of clarity among stakeholders, Priio bridges the gap between remote teams working on challenges across multiple time zones. Developed as part of Butchershop workshops with international companies such as Haufe, Nike, Databricks and Real Chemistry, Priio is a standalone app inspired by the pre-mortem process that puts methodology and mindset directly between hands of those who need it most, anytime, anywhere.
“Clarity and creativity come from identifying potential failure, not success. The list of what success looks like is pretty straightforward. Challenging yourself to identify what can derail a plan or initiative gives leaders an effective roadmap for knowing where to target resources, ”said Trevor Hubbard , Founder of Priio and Global CEO of Butchershop. “We all want to be more solution-oriented, but what we don’t realize is that we push away creative solutions to our toughest problems by focusing only on success. When we think about failure, we are prompted to expand our field of vision and prioritize differently and effectively. ”
Also Read: Strategies to Choosing the Right Customer Data Platform
How Priio Works:
- Enter and sort the responses with a team or group to the question “What would make our initiative fail?”
- Discuss and rank the likelihood and impact of each response
- Answer support questions for next steps
- See the results and use them as a responsible action plan by Priio
Launched for beta testing in fall 2020 as a ‘pre-mortem’ app, Priio has established a growing user base in the US and the European DACH market, which has spurred productization and redesign. of the brand led by co-founder Kelly Max, as well as a scalable business model and operations setup, led by co-founder Nina Müller. In use cases, completing a project, creating a strategy, launching a new initiative, assessing risk, or building customer trust have all been special moments for harness the power of Priio. Fast, prioritized results for teams provide users with maximum clarity with individual responsibility assigned to move forward with confidence.
“Priio is about recognizing that for a team to be successful, there must be candid conversations about what lies ahead: the good, the bad and the lack of resources,” said Nina Müller, Global Program Director, Butchershop Europe . “The need for clarity in our work and in our personal lives is compelling. Our goal is to make the process of finding that clarity and aligning with what needs to happen as efficient as possible. ”
For more such updates follow us on Google News TalkCMO News. Please subscribe to our Newsletter for more update
