FareHarbor Holdings, LLC, an industry-leading online booking and reservation management platform, powering tour, activity and attraction operators, announced its partnership with Podium, the leading interaction management platform.

The platform allows tour operators and experience providers to collect and encourage online customer reviews, gather insights on review performance as well as interact with customers in real-time via text messaging, web chat, Facebook Messenger or Google Click to Message.

Thanks to these capabilities, operators are able to boost their bookings, increase customer satisfaction, optimize employee efficiency and collect web leads. In fact, according to Podium’s research:

  • Podium customers report an average 6% increase in revenue after using the Podium Messaging Platform
  • 77% of businesses using the Podium Messaging Platform feel that their customers are more satisfied receiving text messages from their business than other forms of communication
  • Webchat users see 11x more inbound reservations
  • Website visitors are 6.3x more likely to book when they’re invited to chat

“Podium has shown an ability to attract more customers, convert bookings and drive reviews better than any other interaction management solution available,” said Ted Clements, Chief Operating Officer of FareHarbor. “Thanks to this partnership with Podium, we are able to make it easier than ever for our customers to be found, be booked and earn repeat visitors. We are proud that this partnership allows Podium and FareHarbor’s clients to be at the forefront of interaction management in the tour and activity industry.”

Through automating online review invitations, customers who have recently completed a tour or activity are sent an invitation to review the operator via text within minutes, when reviews are most accurate and likely to be acted on. This integration will save operators time as well as increasing the number and quality of online reviews of their business on Google, Facebook, Tripadvisor and other key sites customers use when planning their trips.