Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. This new program will bring together industry leaders, startups, and venture capital firms to fuel innovation and solve industry challenges of the Media & Advertising industry. Amazon Moments is an easy-to-use service that enables users to reward customers who complete high-value actions within apps and games with eligible physical and digital items sold on Amazon, driving user acquisition and increasing engagement.
“We are thrilled to announce Amazon Moments as the Founding Partner for Plug and Play’s Media & Advertising Program and it couldn’t be a better fit. Their cross-channel marketing solution allows for the delivery of physical and digital items to customers and is directly aligned with the program’s focus,” said Michael Olmstead, Chief Revenue Officer of Plug and Play. “We can’t wait to see the innovation this program surfaces as well as the startup to corporate collaborations it facilitates.”
Amazon Moments will collaborate with Plug and Play to establish the foundation of the Media & Advertising program and evaluate emerging technologies from startups globally. The opportunities for collaboration between organizations participating in the Media & Advertising program and Amazon Moments will include piloting technologies, forming strategic alliances, building brand awareness, mentoring startups, and networking.
In collaboration with Fortune 500 companies, Plug and Play is operating the largest global innovation program with an exclusive network of top venture capitalists and 15 industry-specific accelerator programs such as Brand & Retail, Fintech, Health, Insurtech, Sustainability, Travel & Hospitality, and more. Today, this household name will launch its Media & Advertising innovation ecosystem to play an instrumental role in the future of this multi-billion-dollar industry.