Pivotree Inc. (TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of Frictionless Commerce solutions, today announced that it has been selected to help implement a direct to consumer (D2C) eCommerce platform for one of the world’s leading consumer technology manufacturers, a critical step toward developing a seamless omnichannel experience where customers can easily access products online or in store.
As COVID-19 continues to drive unprecedented adoption of eCommerce, manufacturers are increasingly building direct commercial relationships with their customers to improve profitability and gain even more control of their overall brand experience. As part of the company’s global digital transformation strategy, Pivotree will help in the development of a new D2C eCommerce sales channel for its European market, based on SAP Commerce Cloud. Once complete the new channel will directly connect the manufacturer’s core retail systems to its regional delivery partners and payment providers, ensuring a frictionless shopping experience for consumers. Over time the new D2C channel will facilitate sales of all of its major electronics products and lay the groundwork for improved profitability and stronger customer loyalty.
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Under terms of the agreement Pivotree will handle core infrastructure development and oversee migration to an SAP eCommerce platform. Pivotree’s track record in developing Frictionless Commerce strategies, its deep experience in the manufacturing and D2C strategies made it an ideal partner for this multi-year engagement.
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