People.ai acquisition & launches new Salesforce product

People.ai Acquires Salesforce Productivity Company Hero Research and Launches New Embedded Salesforce Experience-01

Today, People.ai, an AI-powered revenue operations and intelligence platform backed by Andreessen Horowitz and used by Zoom, Slack, and Splunk has announced its acquisition of Hero Research, a Salesforce productivity app created by Daniel Chen and Morgan Bender, serial developers/entrepreneurs and former partners at Andreessen Horowitz.

Additionally, People.ai has launched a new embedded Salesforce experience, which will allow for every member of the sales organization to access the People.ai platform natively from within Salesforce without having to open up additional browser tabs.

Also Read: Four Reasons Why CMOs Should Opt for Marketing Orchestration Platforms

With more than 40 patents, People.ai is using AI to help improve sales rep and team performance. People.ai helps sales organizations by automatically updating their CRM systems with business activity, like email and calendar, so that reps can focus on selling vs. manually having to input their sales activity data. The CRM market has stagnated for decades, and People.ai is leading a boom in CRM innovation.

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