Panda Security Expands Global Partner Program and Improves Customer Management with Full-Service Web Console

Panda Security, Improves Customer Management, Full-Service Web Console
Panda Security Expands Global Partner Program and Improves Customer Management with Full-Service Web Console

Panda Security, a world leader in advanced cybersecurity solutions and services, announced its updated partner program designed to support partners who want to invest and grow their business beyond legacy endpoint protection. The Panda Partner Program responds and adapts to the needs of its partners by providing the best cloud security technology on the market and tailoring their technology to the specific business model of each partner.

B2B Sales and Marketing Divide – Needs to be Fixed to Meet Revenue Targets

Today, over 30 million users in 180 countries rely on Panda Security to keep their devices, data, and businesses safe. While the majority of the organization’s business comes from Europe, the rest of the world is quickly catching up with Panda owning 10% of the Endpoint Detection and Response (EDR) market globally. Panda Security is not only relevant to traditional Resellers, but also aims to develop a network of specialized partners who can become, or already are, Managed Service Providers, Managed Security Service Providers, Internet Service Providers, and Cloud Service, Providers.

“Our portfolio of solutions is recognized by both analysts and customers as the most advanced and innovative in the industry,” says Gianluca Busco Arre, VP of Sales and Operations, North America. “Thanks to the tools designed to promote our channel growth, such as the Panda Partner Portal, partners can now manage and control the entire life-cycle of their customers and licenses in the most seamless way possible.”

Top 3 Partner Marketing Trends to Look Out For

The Panda Partner Portal provides an integrated approach to pipeline management allowing partners to fully manage their deals and access tools to grow their business in an intuitive, simple, and centralized web console. The portal will provide partners with fully automated marketing campaigns, sales, and technical certifications and a variety of solution-focused assets. Partners can expect to enjoy the following benefits immediately after joining the program:

  • Standard Discounts: Generous discounting starts day one of the partnership.
  • Account Management: Dedicated management with a Panda Security sales representative.
  • Incumbency Protection: Automatic renewal protection for the incumbent partner.
  • After-The-Sale Support: Standard technical support for sales after they close.