PageUp announced the launch of PageUp Recruitment Marketing, an extension of their market-leading ATS designed to support recruiters and hiring managers to automate an exceptional candidate experience and build high-quality talent pipelines.

The competition for top talent is increasing, with 67% of large global companies reporting talent shortages in 2018. As a result, recruiters who lack the right tools often end up spending significant time searching and hiring for each vacant role.

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In addition to declining unemployment rates, how people find new roles is also changing. In the United States, the majority of people who took a new job in 2018 weren’t looking for one. This calls for recruiters to strategically adapt and enhance the way they find and attract candidates to their organization.

PageUp Recruitment Marketing reduces the significant time and costs involved in recruitment with sophisticated content management, marketing automation, and candidate relationship management tools.

The new capability builds on existing extensive recruitment functionality to allow hiring teams to automate unique and personalized candidate experiences at-scale, while intuitive candidate pipelining promotes proactive recruitment strategies.

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Key features include:

  • Content management: to create, update and leverage website content that engages the right candidate at the right time
  • Analytics: to increase careers site conversion and ensure recruiters are capturing the best candidates
  • Marketing automation: to craft exceptional candidate experiences, informed by actionable insights
  • Candidate relationship management: to nurture candidates and build strong talent pipelines

PageUp CEO, Mark Rice, said: “Organizations are feeling the impact of the talent shortage, and are investing heavily in technology to understand the most effective recruitment channels. The ways job seekers look for roles are evolving, and in response, businesses must adapt and redefine how they recruit.

“PageUp Recruitment Marketing will allow our customers to automate a great candidate experience and build high-quality talent pipelines, all supported by deep analytics.”

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