Whiplash, one of the nation’s leading providers of omnichannel fulfillment services, today announced its long-term partnership with Outerstuff LLC, a top North American licensed sports apparel manufacturer serving the youth market. In the multi-year contract, Whiplash provides U.S. retail distribution and fulfillment services to the apparel maker.
Whiplash’s focus on flexibility and scalability have proven integral to the manufacturer’s ability to grow and succeed in the dynamic, fast-paced sports apparel market where responsiveness to consumer demand is critical. Boasting partnerships with major sporting leagues including the NBA, MLB, NHL, NFL, and the U.S. Olympic Committee, Outerstuff required a technologically advanced fulfillment provider equipped to manage a complex SKU architecture and high-volume distribution to major retailers on quick turnarounds.
“We’ve worked with logistics providers in the past who simply weren’t able to keep up with the level of pace and flexibility we needed,” said Ted Feindt, VP of Operations at Outerstuff. “The Whiplash network of state-of-the-art facilities and proprietary IT systems gave us a whole new dimension to outsourced fulfillment. Since day one, our partnership with Whiplash has allowed us to completely step back from the distribution side and focus on sales—a real game-changer.”
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Outerstuff currently operates out of Whiplash’s Los Angeles and Savannah, Ga. distribution centers, with additional facilities in these regions provided at their disposal when needed. This advanced multi-node strategy can be scaled up or down according to seasonal demand, giving the brand an unparalleled level of adaptability.
“On average, most retailers will deal with one or two seasonal peaks per year. For Outerstuff, it’s as many as four or five to correspond with the onset of different sports leagues,” said Scott Weiss, Vice President of Business Development at Whiplash. “For this reason, Outerstuff needed a huge amount of flexibility which Whiplash’s nationwide fulfillment network was ready to provide.”
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