OneTrust today announced the IAB TCF 2.0 Same Day Fast Track Implementation Program, enabling publishers and advertisers to create, customize, and publish an IAB-approved consent management platform (CMP) for both web and mobile the same day by leveraging built-in TCF 2.0 product support, step-by-step guides and daily webinars.

With less than a month until the August 15 TCF 2.0 effective date, it is critical to make necessary updates to follow TCF 2.0 requirements and comply with the transparency and user choice requirements found in the GDPR and the ePrivacy Directive. The IAB TCF 2.0 offers greater choice to consumers, more control to publishers, and the ability to signal consent to ad tech vendors. OneTrust PreferenceChoiceTM is an IAB-registered CMP vendor and provides organizations with a simple and automated way to implement a TCF 2.0 program on both web and mobile properties.

Sign up today to Fast Track Your IAB TCF 2.0 Implementation

With the PreferenceChoice IAB TCF 2.0 Same Day Fast Track Implementation Program, organizations can accelerate their time to TCF 2.0 compliance with a complete set of tools and resources to get up and running. With the program, organizations can:

  • Leverage a pre-built template to create banners and preference centers for both web and mobile with customized language, layout and branding for IAB TCF 2.0 compliance
  • Utilize a step-by-step CMP implementation guide to get started immediately
  • Gain access to daily implementation webinars and connect with publisher experts to hear lessons learned and best practices for compliance

“The IAB TCF 2.0 effective date is quickly approaching and its imperative that organizations are prepared and equipped with ample resources to confidently meet requirements,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “With our IAB TCF 2.0 Same Day Fast Track Implementation Program, publishers and advertisers can quickly access the tools and technology they need to comply with IAB TCF 2.0.”

Sign up today to Fast Track Your IAB TCF 2.0 Implementation

Leading publishers and advertisers leverage OneTrust PreferenceChoice to build and deploy a tailored CMP, optimize consent rates while ensuring compliance with global regulations and frameworks, and engage with customers across web, mobile, OTT and offline channels. According to Adzerk’s Ad Tech Insights Report, Q2 2020, OneTrust is the #1 ranked CMP.

  • Track consent opt-in percentage metrics to optimize over time
  • Geotarget specific regions and visitors to comply with local jurisdictions
  • Integrate with Google, Facebook, Amazon and IAB TCF 2.0 simultaneously
  • Capture cross-domain consent across multiple properties
  • Store consent records for downstream system integration